Film Production
Completed May 2013
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Associate of Science Degree in Cinema/Television/Radio with an emphasis on Cinema Production
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Advertising
Still in Progress
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Bachelor of Science Degree in Communications with an emphasis on Advertising
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Completed Coursework
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Principles of Advertising
Media Planning
Creative Strategy and Execution I
Writing for Advertising
Principles of Communication Research
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The course laid the foundation for knowledge in advertising.
This course helped me develop my understanding of media planning. Topics covered include media selection, reach and frequency, media research, and media budgeting.
This course taught about the different techniques for developing an advertising campaign and how to write a creative brief. Topics covered include online, print, television, radio, magazine, and guerilla advertising.
This course taught me how to be a persuasive writer and the different techniques used in developing successful copy. Topics covered include persuasive writing techniques, social media, press releases, and how to have a "you" attitude.
This course taught me how to properly research for an advertising campaign. Topics covered include SWOT analysis, Focus Groups, Surveys, and Data Analysis
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